International Marketing, Canadian Edition [Hardcover] Cateora, Philip

The Canadian edition of International Marketing fully integrates a Canadian perspective with the proven Cateora approach, which situates core marketing concepts within broader social systems and the larger international marketing environment. The authors continue to set the standard in the Canadian edition with new and expanded topics that reflect the swift changes of an expanding competitive global market. The Canadian edition also offers increased focus with a new 17-chapter organization, 40% new Global Perspective opening vignettes and Crossing Borders boxes, and the best learning and teaching resources for students and instructors. The Online Learning Centre contains student quizzes, video clips, and additional applications, PLUS all the resources you need (from instructor's resources to student handouts to the Country Notebook) to support a marketing project in your International Marketing course!