A Framework for Marketing Management, First Canadian Edition [Paperback] Kotler, Philip R; Keller, Kevin Lane and Cunningham, Peggy H.

Product Description Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success. From the Back Cover Discover the Essential Theories and Practices of Successful Marketing Management! Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success. Special features of A Framework for Marketing Management, Canadian Edition: Streamlined coverage that provides a wealth of information in one concise volume. Canadian Marketing Excellence vignettes at the beginning of each chapter that explore marketing management success from a uniquely Canadian perspective. Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today’s fast-paced marketing world. Visit www.pearsoned.ca for more information on this exciting text as well as other learning resources from Pearson Education Canada.