Retailing Management, 2nd Cdn edition Levy, Michael
$37.48 CAD
$37.48 CAD
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About the Product
Product Description
In the Second Canadian Edition of Retailing Management, currency and Canadian content have been the key focus, while maintaining the structure around the three important developments in retailing - the increasing sophistication of retail operations and decision making tools for supply chain, buying merchandise, and managing store operations; the growth of retailing into international markets; and, continuing investment in the Internet channel to communicate with and sell merchandise and services to customers. In addition, a number of changes have been made to reflect the evolving nature of retailing, including up to date data and statistics, current and Canadian examples, and cutting edge information on new technology and trends in retailing. The Levy text stimulates student interest in retailing courses and careers by capturing the exciting and challenging opportunities facing the retailing industry, an industry that plays a vital economic role in society.
About the Author
Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001–2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.
Sheryn Beattie, MA.Ed, has been a faculty member at Humber Institute of Technology & Advanced Learning in Toronto, Ontario for 24 years. As a professor and program coordinator in the Retail Management program, she was actively involved in planning and implementing an integrated learning project that linked the retail industry to student outcomes. Professor Beattie took undergraduate courses at Ryerson University and the University of Toronto and received her MA in Education from Central Michigan University. She is a winner of numerous teaching awards including the NISOD (National Institute for Staff and Organizational Development) Excellence Award from the University of Texas at Austen. Professor Beattie also received the Distinguished Faculty Award and was named Innovator of the Year by Humber. Teaching has always been her passion and in 1999 Professor Beattie received the heartfelt Student Appreciation Award for her dedication to international students in the learning environment. Professor Beattie participated in the Ontario Retail Sector Study, 1999 and as a member of the Education Subcommittee identified gaps in Retail Education
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