Wonderwall Masamichi Katayama Projects

Unworldly spaces with equally unworldly names, like the topsy-turvy boutique And A, Beams T or Foot Soldier, shops that feature little conveyor belts for the display of merchandise, or Nowhere *A Bathing Ape 'Busy Work Shop', a Tokyo boutique that stocks and displays garments in an oversized refrigerator that resembles the familiar unit in everybody's local supermarket - all recent additions to Japan's shopping streets - are the work of Masamichi Katayama, founder of Tokyo-based WonderWall. More than just attempts to be futuristic or extravagant, they are highly sophisticated retail outlets. Not to mention great fun! Katayama is the consummate consumer. With his shop designs for *A Bathing Ape, a charismatic apparel brand, Katayama has ventured beyond the streets of Japan to enrich shopping experience in London and New York.