Review
“Overall, the book provides a helpful introduction to fashion-oriented branding and, though it privileges the reader most willing to move beyond the book and perform independent research, it provides ample food for thought for those interested in the past, present, and future of fashion branding.” - Fashion, Society & Popular Culture
Product Description
Brand/Story looks at what a fashion brand is about and why companies advertise the way they do.
About the Author
Joseph Hancock is an assistant professor at Drexel University, USA.
