Business Strategy

Bissonette is a Canadian ground-up business text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. The third edition continues to build on the first editions unique, thought-leading approach and supports the teaching of core concepts and models that generate a true understanding of business, and communicates an excitement and appreciation for its role in today’s society. Business: Strategy, Development, Application third edition delivers to students chapter content that they can easily grasp and ensures that core learning takes place. Bissonette is rich in examples, web-based interactions, and practical application. Instructors and students will appreciate the sound base for future business management learning and action. With Bissonette, instructors finally have a title that delivers an entry-level business management course in a way that is creative, thought provoking and goes beyond the typical template of a definition-focused approach. Through extensive Canadian based examples to a full understanding and appreciation of globalization and the position Canada currently has, to understanding current business trends and why such concepts and models are used in managing a business entity - instructors now have a title that delivers.