Microeconomics and Behaviour Frank, Robert H; Parker, Ian and Alger, Ingela

Microeconomics & Behaviour was the first intermediate microeconomics text designed specifically for Canadian students. At a basic but important level, in every chapter, students will encounter Canadian spelling, units of measurement, people, companies, places, historical examples, and, of course, applications of microeconomic principles to Canadian economic policy issues. According to the authors, three elements are vital in developing students' economic intuition. The first is that the examples through which they learn the concepts are familiar ones, so that students can build on what they already know in grounding the concepts in their own experience. The second is reinforcement: repetition with variations of the same concept in different contexts. Students thus acquire not merely abstract knowledge, but rather a working knowledge of how the models function in different contexts and under varying assumptions. The third is enjoyment. Learning economics is hard work, but it does not have to be boring. Frank/Parker provides students with a combination of rigour and accessibility. The text uses puzzles, humour, and interesting examples to involve students in the process of acquiring the concepts. The mathematical applications allow for flexibility as to the rigour of calculus or non-calculus based courses through extensive appendices and a very unique Basic Math Review online resource.